Trends In Casino Industry 2021

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LONDON--(BUSINESS WIRE)--Technavio’s latest research report on the global casino gaming market provides an analysis on the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

The trends for 2021 reflect the changing nature of work and how learning leaders are uniquely positioned to guide their organizations through change and achieve new levels of success. Training’s Role in Change Management. Effective change management helps organizations adapt to, work through and succeed in the face of a major business. The gambling industry has changed a lot over recent years. What people bet on; how they place their bets; and even the type of currency they use. The last two decades have seen the casino sector move online and begin to dominate the brick-and-mortar side. This is particularly true in the UK. Technology Trends. Fairly recent changes in gaming regulations has allowed for the use of digital wallets and mobile sports betting apps. Digital wallets will one day be across the entire casino. Each of the trends mentioned above has the potential to take the gambling industry on a level-high into its next stage of transformation for both gamblers and casinos. Thanks to both the feedback from players and technological advancements, casinos online are set for newer trends and digital improvements in 2021.

Ujjwal Doshi, a lead analyst from Technavio, specializing in research on gamingsector says, “The exponential growth in the smartphone and tablet market is further expected to influence the growth of the global online casino gaming market during the forecast period.”

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The top four emerging trends driving the global casino gaming market according to Technavio media and entertainment research analysts are:

  • Shift in consumer gambling habits
  • Changing marketing strategies
  • Increasing association with hospitality sector
  • Increased penetration of international credit and debit cards

Shift in consumer gambling habits

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There has been a significant change in consumer behavior in the global casino gaming market. The increase in the popularity of gambling apps and social gambling are the major factors expected to propel the growth of the market during the forecast period. Vendors are leveraging the growth in internet using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling is increasing because they are motivated to compete with friends and can interact with each other through games. Moreover, these gaming platforms offer user-friendly gameplay, and game tournaments.

In addition, the increasing adoption of the free-to-play model of social gaming across the globe is likely to drive the market growth during the forecast period. The model does not generate revenue directly as it does not charge a participation fee. Instead, it charges for virtual goods that players purchase to access the advanced features of a game or to gain an edge over their competitors.

Changing marketing strategies

An increasing number of vendors are trying to tap into the mobile and online environments to reach a larger audience, which is expected to propel market growth during the forecast period. The challenge for these marketers will be to reach their customers through mobile and social media in a personalized and non-intrusive way. As a high proportion of mobile users are millennials who try to skip advertisements, marketers will need to create content that is informative as well as entertaining.

“Among the plethora of marketing options available in the current age of internet, direct mail continues to be the most used technique of marketing, adopted by the casino gaming market” says Ujjwal.

Increasing association with hospitality sector

Casinos are a source of luxurious entertainment for people who have disposable time and income. However, casinos are the primary attraction of a city and they are popular for their games and rewards and not for the hospitality they offer. To expand their business, casino operators are looking for alternate methods to increase their customer base and attract a younger audience. One such method is an association with the hospitality sector.

Casinos are trying to integrate their businesses with major luxury hotels to increase their customer base. Casinos are placing slot machines at restaurants, bars, and other places to attract customers. This will increase the value of these places. With the addition of small casinos to major hotels, the reach of casino games is likely to increase further.

Increased penetration of international credit and debit cards

The biggest challenge of online gambling market is the legal issues with different countries. Several countries permit land-based casino gaming because it promotes tourism. However, the US and countries in the Middle East are extremely strict about online casino gaming. Online casino gaming cannot be banned completely as users can access foreign websites with a proxy server and gamble easily with an international credit or debit card.

Governments do not ban these websites permanently because they assume that individuals who engage in such activities are educated to know the consequences or are financially well off to be adversely affected by gambling losses.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at media@technavio.com.

08:59
16 Dec

The gambling industry has changed a lot over recent years. What people bet on; how they place their bets; and even the type of currency they use.

The last two decades have seen the casino sector move online and begin to dominate the brick-and-mortar side. This is particularly true in the UK. When the bosses at New Casino Star asked their resident expert Katie Johnson to provide a new list of new casino sites for 2021, it was shocking just how many new platforms are appearing on an almost daily basis.

There are countless more new online casinos 2021 for UK players on the way. Thousands of new and fresh games are ready to entertain us.

But what else has changed recently? What trends are driving change for gamblers these days?


New Trends

Mobile gaming has to be the biggest change. Ever since the 80’s modern society has changed into a fast-paced race where everything is done on the move. With more than four billion people now owning a smartphone it is easy to see why online casinos are flourishing today.

Internet connections are now faster than the average user needs and much more reliable than the early broadband days. All that was needed until recently was the casinos to produce mobile apps that were up to the job. The smaller screens mostly require some fine tuning from what is usually displayed on a full-size PC monitor.

Cryptocurrency is arguably a societal trend rather than just a gambling one. The likes of Bitcoin allow for great privacy as well as making it easy to switch between currencies on different platforms.

It’s not just a plus for the customer too. Online casinos pay a fortune in banking transactions that makes a heavy dent in their bottom line. Being able to deal in cryptocurrencies saves a considerable amount that can be passed back onto the punter. This means better bonuses and games that payout much more generously.

Esports is another big change that hit the gambling industry recently. The rise of streamers on Twitch has turned regular video gamers into stars. Regular competitions build huge betting markets that didn’t exist only a few years ago.

A trend that is only just beginning to make itself known is that of virtual reality. Live dealer games are popular but there is nothing like feeling you are actually there from the comfort of your living room.


The hardware is proving to be a difficult beast to tame. There always seems to be issues with getting a cheap product that produces high-quality images on a standard home computer, but it is coming, and possibly in 2021.

And finally, one trend that we will almost certainly see in 2021 is the return of luxury holidays to Las Vegas. Who isn’t looking forward to the chance of a bit of this?

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